Chapter 08 of 12
Print: brochures, spec sheets, stationery, signage
On this page
Everything a designer or printer needs to produce Huxberry print: principles, type, colour, formats, paper, finishes and file handover. This chapter is the only place for print type sizes and print grids.
Principles
| Principle | In practice |
|---|---|
| One typeface | Satoshi only: Regular 400, Medium 500, Bold 700. No second font, no serif |
| Regular headlines | Headlines are Regular 400 with tight tracking. Never Bold, never thickened |
| Lots of space | Generous margins, few elements. When in doubt, take something out |
| Natural paper | Uncoated warm white paper, or Linen #FBFAF6 as the paper tone. Never glossy |
| White and Sand panels | Pages and panels alternate White (the paper) and Sand. Pale Sage for a soft green panel, Deep Green rarely |
| Soft corners | Photos, panels and cards have rounded corners (see below). Full-bleed images stay square |
| Pill calls to action | Printed calls to action are pill-shaped labels in Sage with White text |
| One idea per spread | One eyebrow, one headline, a short text, one image, at most one call to action |
| Proof, not promises | Every organic or safety claim names its certificate. Only the certificates that apply to that product |
Corners and pills
On screen, panels and photos have 16 px corners. In print that becomes:
| Item | A4 | A5 and DL | Small items (cards, tags) | Large format (A-frame, roll-up, windows) |
|---|---|---|---|---|
| Photos, panels, cards | 3 mm | 2.5 mm | 1.5 mm | About 1.5% of the shorter side (A1 about 8 mm, roll-up about 12 mm) |
| Thumbnails, tiles, write-in boxes | 2 mm | 1.5 mm | 1 mm | Scale in proportion |
| Calls to action, badges, tags | Pill | Pill | Pill | Pill |
| Full-bleed photos and bands | Square | Square | Square | Square |
Printed call-to-action pill: Sage fill, White Satoshi Medium, sentence case ("Visit a showroom", "Scan to find your size"), radius half the height.
- Size: 9 mm tall with a 10 pt label and 6 mm side padding on A4; 8 mm, 9.5 pt and 5 mm on A5, DL and spec sheets. Scale up for signs.
- On Deep Green or a photograph: White pill with Forest Ink text.
- One pill per page or panel. Pair it with a QR code or a short web address, because paper cannot be clicked.
- Tags and badges (for example "New", "GOTS certified cover") are White text on a Deep Green pill, 9 pt Medium, at most one per product.
Type scale
Sizes are size / leading in pt. Tracking in InDesign units (thousandths of an em): -25 = -0.025em.
| Style | Weight | A4 brochure, catalogue | A5 booklet | DL leaflet | Spec sheet (A4) | Tracking | Colour |
|---|---|---|---|---|---|---|---|
| Cover headline | Regular 400 | 48 / 52 | 34 / 37 | 28 / 30 | Not used | -25 | Forest Ink, or White on dark |
| Headline, product name | Regular 400 | 30 / 34 | 24 / 27 | 20 / 23 | 26 / 29 | -20 | Forest Ink |
| Subhead, card heading | Medium 500 | 14 / 18 | 12.5 / 16 | 11.5 / 15 | 12 / 16 | -10 | Forest Ink |
| Intro | Regular 400 | 13 / 19 | 12 / 17.5 | 11 / 16 | 11 / 16 | 0 | Slate Green |
| Body | Regular 400 | 10.5 / 16 | 10 / 15 | 9.5 / 14 | 9.5 / 14 | 0 | Slate Green |
| Table text | Regular 400 | 9.5 / 13 | 9 / 12.5 | 9 / 12.5 | 9 / 13 | 0 | Slate Green, labels Forest Ink |
| Table header | Bold 700 | 9 / 13 | 8.5 / 12.5 | 8.5 / 12.5 | 8.5 / 13 | 0 | Forest Ink |
| Caption, small print | Regular 400 | 8.5 / 12 | 8 / 11.5 | 8 / 11 | 8 / 11.5 | 0 | Slate Green |
| Eyebrow | Bold 700, caps by style | 8.5 / 12 | 8 / 11 | 8 / 11 | 8 / 11 | +80 | Sage; White on dark |
| Price | Bold 700 | 12 to 16 | 11 to 14 | 11 to 13 | 9.5 in tables | 0 | Forest Ink |
| Legal terms | Regular 400 | 7.5 / 10 | 7.5 / 10 | 7.5 / 10 | 7.5 / 10 | 0 | Slate Green |
Stationery, small items and large format
| Item | Headline or name | Body | Smallest text |
|---|---|---|---|
| Business card | Name 10 pt Medium | 8.5 pt Regular | 8 pt |
| Letterhead, compliments slip | Not used | 10.5 / 15 pt (Arial 10.5 in Office) | Footer 7.5 pt |
| Swing tag, gift card | Product name 12 to 14 pt Regular | 8.5 pt | 7.5 pt |
| Bed-end card, shelf talker (read at 1 m) | 28 to 36 pt Regular | 14 pt | 11 pt |
| A-frame, A1 poster (read at 2 to 4 m) | 120 to 160 pt Regular | 36 pt | 28 pt |
| Roll-up banner (read at 3 m and more) | 200 to 280 pt Regular | 60 pt | 44 pt |
Minimum sizes. Nothing under 7.5 pt, legal text included (follow a regulation that asks for more). Running body text 9.5 pt at least: if you squint at arm's length, it is too small.
- White text on green or photographs: 9 pt minimum, Medium 500 below 10 pt.
- Sign headlines: at least 25 mm of capital height for every 3 m of viewing distance.
Colour in print
Start from the CMYK builds below (FOGRA39, coated). The source of truth for every colour is 03 · Colour.
| Colour | Hex | CMYK start (coated) | Print job |
|---|---|---|---|
| Forest Ink | #24312A |
79 51 73 81 | Headlines, product names, logo, dark backs of cards |
| Sage | #537156 |
70 36 69 29 | Call-to-action pills, eyebrows |
| Deep Green | #365644 |
82 42 73 47 | Tags, a rare dark panel or back cover |
| Slate Green | #48534D |
72 51 60 45 | Body text, captions, table text |
| Moss | #5E6F5C |
64 40 62 29 | Secondary labels on light grounds |
| Pale Green | #C9D7CE |
26 10 22 0 | Fine print (captions, legal lines) on Forest Ink or Deep Green |
| Fern | #A7C09B |
39 10 45 5 | Botanical line art and diagrams only. Never text |
| Sand | #F3EFE5 |
6 5 12 0 | Panels, product image grounds, chapter openers |
| Linen | #FBFAF6 |
2 2 4 0 | Paper tone. Choose the paper, do not print a flood |
| Mist | #EFF4EF |
7 4 7 0 | Certification strips |
| Hairline | #DCD8CC |
17 14 22 0 | Table rules, dividers |
| Clay | #877A69 |
47 45 56 20 | Occasional warm panel, large type only |
| Taupe | #585048 |
63 59 65 42 | Narrow dark strips on packaging |
| Pale Sage | #E6EEE5 |
To confirm with printer | Soft green panels. Use Mist until a build is approved |
| Control | #7F8B82 |
To confirm with printer | Write-in boxes on printed forms (warranty cards, order forms) |
| Honey | #955B18 |
To confirm with printer | Star ratings only |
- Coated vs uncoated. The builds above are for coated stock. Our preferred papers are uncoated, where greens print darker and duller. The printer converts from the sRGB values with their uncoated profile (FOGRA52 / PSO Uncoated v3). Approve a hard proof on the actual paper.
- Pale Sage, Control, Honey. The printer proposes a build from the sRGB value; approve it on a hard proof and record it in 03 · Colour.
- Pantone. For spot-colour jobs (stationery, packaging, signage), match Forest Ink, Sage, Deep Green and Sand on press from a physical Pantone guide (Solid Coated and Solid Uncoated) under D50 light. Never pick them on screen. Record the approved references in 03 · Colour so the next job matches.
- Tiny text. Text under 9 pt in Forest Ink or Slate Green prints as 100% K (or as the Forest Ink spot on spot jobs), so it stays sharp. Four-colour small text blurs when plates shift.
- Reversed text. White type out of a four-colour green: 9 pt minimum, Medium below 10 pt.
Never: retired colours (coral, Ochre, apricot, logo grey); rich black or grey text; tints of brand colours outside the palette; gradients (the only exception is a soft Forest Ink shade behind text on a photograph); metallic inks; Fern or Pale Sage as text; Honey for anything but stars.
Formats
Margins are inside / outside / top / bottom, or one value for all sides. Keep all critical content 5 mm inside the trim.
| Item | Trim size | Margins | Grid | Bleed |
|---|---|---|---|---|
| A4 brochure (8 to 24 pages) | 210 × 297 mm | 20 / 15 / 15 / 20 mm | 12 columns, 5 mm gutter, 4 mm baseline | 3 mm |
| Catalogue (24 pages and more) | 210 × 297 mm | 25 / 15 / 15 / 20 mm (wider inside for the spine) | 12 columns, 5 mm gutter, 4 mm baseline | 3 mm |
| A5 booklet (care, sleep guide) | 148 × 210 mm | 16 / 12 / 12 / 16 mm | 6 columns, 4 mm gutter, 3.75 mm baseline | 3 mm |
| DL leaflet (roll fold, 6 panels) | 297 × 210 mm flat, 99 × 210 mm panels (inner fold-in panel 97 mm) | 10 mm per panel | 2 columns per panel, 4 mm gutter | 3 mm |
| Product specification sheet | A4 portrait | 15 mm | 12 columns, 5 mm gutter | 3 mm, or none if printed in the office |
| Price list | A4 portrait | 15 mm | 12 columns, 5 mm gutter | None (White paper, office or digital print) |
| Business card | 90 × 55 mm | 6 mm | Free | 3 mm |
| Letterhead | A4 portrait | 20 mm sides, logo 15 mm from top, text starts 50 mm down, footer 15 mm from bottom | 1 column | None |
| Compliments slip | 210 × 99 mm | 12 mm | 2 columns | None |
| Envelope (DL) | 220 × 110 mm | Logo and return address 15 mm from the top left corner | Free | None, printed on made-up envelopes |
| Presentation, proposal | 16:9 slides (33.87 × 19.05 cm), or A4 landscape | 15 mm (60 px on 1920 px slides) | 12 columns | None |
| A-frame, pavement board | A1 insert, 594 × 841 mm (check the frame) | 30 mm | 6 columns | 3 mm, or the frame maker's template |
| Bed-end card, shelf talker | A5 landscape or A6 tent card (105 × 148 mm per face) | 8 mm | Free | 3 mm |
| Mattress tag, law label | Per the factory's label specification | Per the label maker | 1 column | None |
| Swing tag | 55 × 90 mm, 5 mm hole centred 8 mm from the top | 5 mm | Free | 3 mm |
| Roll-up banner | 850 × 2000 mm visible (plus the base allowance on the maker's template) | 40 mm sides; nothing important in the bottom 300 mm | 6 columns | Per the maker's template |
| Window graphics | Measured on site | 50 mm from frames | Free | Per the installer |
| Packaging, carton labels | Per the packaging dieline | 5 mm inside folds and creases | Free | 3 mm on printed board |
| Gift card | 85.6 × 54 mm (card size), 3 mm corner radius | 5 mm | Free | 3 mm |
| Thank-you card | A6, 105 × 148 mm (flat or folded) | 10 mm | Free | 3 mm |
- Letterhead and envelope. Align the address block to the envelope window (confirm the window position with the envelope supplier). Printed letterhead carries only the wordmark and the footer; everything else is typed.
- Showroom signage. Fascia: White wordmark on Deep Green or Forest Ink, or Forest Ink wordmark on timber or a Linen-painted surface. Halo lighting, never a lightbox. Existing signs with the grey and coral logo stay until they are due for replacement.
- A-frame, roll-up. Logo at the top, one headline at eye level (about 1,200 to 1,700 mm from the floor on a roll-up), one photograph, one pill, a QR code of at least 40 mm.
- Mattress tags and law labels. Content and minimum text size come from the regulations of the market and the factory. The brand applies only to type (Satoshi, or the label maker's closest sans), colour (Forest Ink on white or natural fabric) and order: logo, product name, materials, size, care symbols, origin.
- Window graphics. Forest Ink or White cut vinyl, or a frosted band with the wordmark; safety markings at the heights the landlord or local code requires.
- Packaging and labels. One or two colours: Forest Ink or Deep Green on kraft or natural board, Taupe for narrow strips. Barcodes in 100% K on a White panel with a clear quiet zone.
- QR codes. At least 20 mm (40 mm on signs), Forest Ink on White or Linen with a clear border of four modules, the short web address written underneath. On dark grounds place the code on a White rounded panel.
Specification sheet anatomy
One A4 page per product (front and back if needed). Blocks run in this order, top to bottom:
- Header. Forest Ink wordmark top left, 35 mm wide. Top right: the range as an eyebrow in Sage, and a small version code with the month (for example
v3 · Oct 2026). - Hypnos products: the same Huxberry layout, with the official Hypnos logo beside the Huxberry wordmark: same cap height, separated by a 0.5 pt Hairline rule, clear space on both sides equal to the H stem width. Use Hypnos's own artwork and colours, never redrawn or recoloured. The range eyebrow moves below the logos. Add one line under the promise: "Hypnos beds are available in the UAE only at Huxberry." - Product name. 26 / 29 pt Regular, Forest Ink.
- One-line promise. Intro style, one sentence, 12 words at most.
- Hero image. The product on a Sand ground, full column width, 3 mm corners, about 80 mm tall.
- Key specifications. Two-column table (label, value), 6 to 8 rows: feel, height, comfort layers, support, cover, turning, delivery, made in.
- Layers diagram. A cross-section, top layer first, each layer labelled with its material and thickness in cm. Lines 0.5 pt Forest Ink, fills in Sand, Mist, Pale Green and Hairline, Fern for fibre and leaf details only.
- Sizes and prices. Size name, dimensions (
160 × 200 cm), price (AED 2,300). A line under the table: "Prices valid from [date]". Trade versions drop the price column. - Certifications row. Official marks at 10 to 12 mm high on White or a Mist strip, certificate or licence number under each in 7.5 pt Slate Green. Show only certificates held for this product. If a certificate covers one part, say so next to the mark ("GOLS-certified latex layer"). Official artwork from
legacy-2024/assets/certifications/, never redrawn. At most four marks. Nothing expired, nothing pending. - Warranty line. "15-year warranty" on every Huxberry mattress; "10-year warranty" on Hypnos mattresses. Other products state their own warranty or none.
- Care. Three or four short lines with line icons (rotate, air, spot clean, use a protector).
- Footer. Showroom names and phone, huxberry.com, a QR code to the product page, Huxberry Trading LLC, the version code.
Table style (spec sheets, price lists, catalogues, quotations)
| Element | Rule |
|---|---|
| Rules | 0.5 pt Hairline between rows; no vertical rules; no outer box |
| Header row | Bold 700 Forest Ink on no fill, or on a Sand fill. Never a dark header row |
| Row fills | None. No zebra stripes |
| Numbers | Right-aligned, with tabular figures where the font offers them. Prices Bold |
| Units | In the cell (27 cm), never alone in the header |
| Row height | At least 7 mm on A4, so the page breathes |
Brochure and catalogue anatomy
| Part | Formula |
|---|---|
| Cover | One photograph, one headline (Regular), the wordmark. Nothing else: no badges, no offers, no list of products |
| Inside cover | White or Linen, a short brand statement, one piece of Fern line art bleeding off the edge |
| Spread rhythm | Alternate an image-led spread with a text-led spread. Grounds alternate White and Sand; never two Sand spreads in a row |
| Chapter opener | Sand or Pale Sage page, eyebrow, headline, two lines of intro, one photograph with 3 mm corners or full bleed |
| Material stories | One material per spread (wool, latex, cotton, springs, timber): what it is, where it comes from, which certificate proves it |
| Product page | Product on Sand, name, promise, three key facts, sizes and prices table, warranty line, applicable certificates, one pill and a QR code |
| Certifications page | Mist ground, marks in a row at 10 to 12 mm, number under each, one line on what each covers |
| Back cover | White or Deep Green (rarely), wordmark, showrooms, phone, huxberry.com, QR code on a White panel |
Office documents
For Word, Google Docs, Slides, PowerPoint and quotations. Build each template once and share it; do not rebuild layouts per document.
| Word, PowerPoint (Satoshi installed) | Google Docs, Slides, or no Satoshi | |
|---|---|---|
| Font | Satoshi (free from Fontshare) | Arial |
| Document title | 24 pt Regular, Forest Ink | 22 pt Arial Regular, Forest Ink |
| Heading | 16 pt Medium, Forest Ink | 15 pt Arial, Forest Ink |
| Body | 10.5 pt Regular, 1.4 line spacing, Slate Green | 10.5 pt Arial, 1.4 line spacing, Slate Green |
| Tables | 9.5 pt, Hairline rules, Sand header row | Same, Arial |
| Slide title | 36 to 44 pt Regular | 36 to 40 pt Arial |
| Slide text | 20 pt minimum, 16 pt for footnotes | Same |
- Colours as hex: Forest Ink
#24312A, Slate Green#48534D, Sage#537156, Sand#F3EFE5, Hairline#DCD8CC. Headings are never bold. - Quotations: A4, logo top left, customer and quote number top right, table in the style above, prices as
AED 2,300, VAT on its own line, validity date, warranty line, showroom footer. - Save as PDF before sending. Never send editable Word or Slides files to customers.
Logo on print
Use only the files in logo/. Full rules in 02 · Logo.
| Item | Version | Width | Position |
|---|---|---|---|
| A4 brochure, catalogue cover | Forest Ink, or White on a dark photograph | 45 to 55 mm | Bottom right or top left, on the margin |
| A5 booklet cover | Same | 35 mm | Same |
| DL leaflet front | Same | 30 mm | Same |
| Spec sheet, price list, quotation | Forest Ink | 35 mm | Top left |
| Letterhead, compliments slip | Forest Ink | 40 mm | Top left |
| Envelope | Forest Ink | 35 mm | Top left |
| Business card | Forest Ink front; White H mark on a Deep Green back | 32 mm; H mark 10 mm | Front top left |
| Swing tag, gift card | Wordmark, or H mark on small faces | 30 mm; H mark 8 to 12 mm | Top centre on a tag |
| A-frame (A1) | Forest Ink or White | 180 to 220 mm | Top |
| Roll-up banner | Forest Ink or White | 500 to 600 mm | Top, 150 mm below the top edge |
- Minimum sizes: wordmark 30 mm, H mark 8 mm. Below 30 mm use the H mark.
- Clear space: the width of the H stem on all four sides.
- ®: use the
-rfiles on material for the UAE, USA and Saudi Arabia for Class 20 goods (beds, mattresses, pillows, furniture), on the first or most prominent appearance only. Bed linen and textiles, and Canada, use the plain files. Never add a typed ®.
Handing files to the printer
| Item | Standard |
|---|---|
| File | PDF/X-4, one PDF per item, single pages (not spreads) unless the printer asks |
| Bleed and marks | 3 mm bleed (large format per the maker's template), crop marks offset 3 mm outside the bleed |
| Fonts | Embedded in the PDF. Printers download their own Satoshi from Fontshare; never send font files |
| Images | 300 ppi at final size (150 ppi for A1 and roll-ups), graded to the recipe in 06 · Imagery |
| Colour | Output intent agreed with the printer first: FOGRA39 for coated, FOGRA52 / PSO Uncoated v3 for uncoated |
| Proof | Hard proof on the actual paper, signed off before the run. Wet proof for any Pantone |
Paper
| Item | Stock | Weight |
|---|---|---|
| Brochure, catalogue and booklet covers | Uncoated warm white or natural, FSC certified | 300 to 350 gsm |
| Brochure, catalogue and booklet text pages | Uncoated warm white, FSC certified | 120 to 150 gsm |
| DL leaflet | Uncoated warm white | 170 gsm |
| Spec sheets and price lists | Uncoated white (office printing: 100 to 120 gsm laser paper) | 120 to 150 gsm |
| Letterhead, compliments slip, envelopes | Uncoated warm white, laser-safe, all matching | 100 to 120 gsm |
| Business cards | Uncoated warm white, FSC certified (or two sheets duplexed) | 400 to 600 gsm |
| Swing tags, gift and thank-you cards | Uncoated natural board or kraft-look | 350 to 400 gsm |
| Bed-end cards, shelf talkers, A-frame inserts | Uncoated or matt board; matt synthetic outdoors | 350 gsm, or 3 mm foamex for rigid |
| Roll-up banner | Matt, non-curl polyester film | About 200 to 250 microns |
Print the FSC mark and licence code on the back cover when the printer's chain of custody allows it.
Finishes
| Allowed | Not allowed |
|---|---|
| Uncoated, or matt | Gloss lamination, gloss varnish |
| Soft-touch lamination on covers, cards and gift cards | Spot UV |
| Blind emboss or deboss of the wordmark or H mark | Metallic gold, silver, copper or holographic foil |
| Matt foil in Forest Ink or Deep Green (White on dark board), logo only | Foil on text, patterns or prices |
| Section-sewn, PUR or saddle-stitched binding | Plastic wiro or comb binding |
| Rounded die-cut corners on gift cards | Die-cut shapes, windows or pop-ups for effect |
Don't
- Don't use any font but Satoshi (Arial only in Office documents without it), or set headlines Bold, in caps or in colour for emphasis.
- Don't fill a page because there is space left. Space is the premium.
- Don't round full-bleed images, or square off photos placed inside the margins.
- Don't print Linen as a flood on white paper, or use gloss, spot UV or metallic foil.
- Don't show a certificate that does not apply to that exact product, or crowd a page with badges.
- Don't retype, recolour or crowd the logo, or put it or a QR code on a busy part of a photograph.
- Don't use em dashes, American spelling or capitals typed on the keyboard.
Pre-print checklist
- Satoshi only, embedded; headlines Regular; nothing under 7.5 pt
- Text Forest Ink and Slate Green; text under 9 pt in 100% K
- Only palette colours; Pale Sage, Control and Honey builds approved by the printer
- Photo and panel corners correct for the format; full-bleed images square
- Logo from
logo/, right version for the ground, ® rule followed, clear space kept - Certificates apply to this product, with numbers; warranty 15 years Huxberry, 10 years Hypnos
- Prices
AED 2,300, sizes160 × 200 cm, British English, sentence case, no em dashes - QR code tested on the printed proof and links to the right page
- 3 mm bleed, crop marks, 5 mm safe area, PDF/X-4 with the agreed profile
- Images 300 ppi at final size, graded warm
- Hard proof approved on the actual paper