Huxberry Brand guidelines

Guidelines

12 chapters, in reading order.

Each chapter is short, mostly tables and bullets, and available as a web page, plain text and part of the PDF.

  1. 01 The brand The idea: light through the canopy, Personality, Tone of voice, Registered marks, Facts we state the same way everywhere.
  2. 02 Logo What changed in 2026, Versions, Clear space and minimum size, The ® symbol, Placement, Don't.
  3. 03 Colour Green carries the brand, bright neutrals give it light, and every colour has one job. They are not interchangeable.
  4. 04 Typography One family: Satoshi, The five rules, Web scale, Print and social sizes, Numbers, prices and units, Don't.
  5. 05 Layout and shape Principles, Shape, Web grid and spacing, Bands: how a page is built, The hero, Print and social.
  6. 06 Photography, illustration and certification marks Photography, Botanical line art, Certification marks.
  7. 07 Components The building blocks for the website, email and any digital product. Print and social use the same shapes and colours (see 08 · Print and 09 · Social media).
  8. 08 Print: brochures, spec sheets, stationery, signage Everything a designer or printer needs to produce Huxberry print: principles, type, colour, formats, paper, finishes and file handover. This chapter is the only place for print type sizes and print grids.
  9. 09 Social media, video, ads and email How the 2026 brand looks and sounds on Instagram, Facebook, TikTok, YouTube, Pinterest, LinkedIn, WhatsApp, in paid ads and in email. Written for the marketing team, agencies and automated tools: every size, colour and rule here can be used as it is.
  10. 10 Website: huxberry.com How the 2026 rules apply to huxberry.com. The theme files that do this live in shopify/.
  11. 11 AI imagery and prompts AI images and video help us show real Huxberry products in bright, calm rooms quickly. They never replace the truth about a product. This chapter is written for marketers and for image models: copy the blocks as they are, fill the slots in [SQUARE BRACKETS], and check every result against the product before it goes anywhere.
  12. 12 Using this guideline with AI agents This guideline is published for people and for software. Every chapter on brand.huxapps.com has a plain-text twin that an AI tool can read, so ChatGPT, Claude, Gemini, Codex, Cursor, image tools and agency tools apply the 2026 brand without anyone retyping it. This chapter says which address to give which tool, and the rules an agent must keep.