Chapter 06 of 12
Photography, illustration and certification marks
On this page
Photography
The feeling: a real bedroom on a bright morning. Clean natural daylight, whites and soft greens, wool, cotton, oak and stone. Rooms that look lived in and calm, not staged. Bright, inviting, modern, premium.
| Do | Don't |
|---|---|
| Soft daylight from a window, clean and very slightly warm | Flash, hard studio light, blue shadows, orange or yellow casts |
| Whites and greens dominate the frame | Brown, beige or dim rooms that read heavy |
| Natural materials: wool, cotton, linen, oak, rattan, stone, plants | Chrome, glossy plastics, neon, busy patterns |
| Calm, uncluttered compositions with space for a headline | Every inch filled |
| People resting naturally, relaxed, often turned away | Posed stock smiles, people staring at the camera |
| Greenery as a quiet accent (olive, fig, fern) | Fake plants, tropical over-styling |
| Textures up close: fibres, weave, grain | Heavy retouching, plastic-looking skin or fabric |
| Modest, respectful styling suited to the UAE | Anything that would feel out of place in a Dubai home |
Colour grade recipe
Apply to every photograph, render and AI image before it is published.
- White balance: clean, very slightly warm. Whites read as white or Linen, never blue, never orange.
- Shadows: lift slightly (+10 to +15). No crushed blacks.
- Greens: fresh but not neon. Desaturate 5 to 10% so foliage sits with Sage and Fern.
- Blues: desaturate 20 to 30%. Skies and windows pale and neutral.
- Contrast: soft. No HDR look, no heavy clarity.
- Test: place the image next to a Sand swatch and a White swatch. It should look bright next to both, and not brown next to White.
Product images
- Rooms: daylight bedrooms in whites, soft greens and pale oak. The Natural Harmony lineup images are the benchmark.
- Cut-outs: on Sand (the website product ground) or Linen. Never grey. Pure white only where a marketplace demands it.
- Consistency: the same camera angle, height and light across a range, so models compare fairly.
- Truth: the product in the picture must be the product we sell: layers, fabric, stitching, legs and headboard exactly as made.
- Corners: 16 px rounded corners on the website, 3 mm in print, 32 px on social (full-bleed images excepted).
AI-generated images
Allowed for rooms, moods and backgrounds, never for the product's construction, certificates, customers or showrooms. Rules, tools and ready prompts: 11 · AI imagery and prompts.
Botanical line art
A light, hand-drawn line illustration of leaves, fern fronds, wool fibres and grasses. It brings the natural feeling into print and social where there is no photograph.
- Colour: Fern on White, Linen, Sand or Pale Sage. Pale Green on Forest Ink or Deep Green.
- Line weight: 1.5 px on screen, 0.5 to 0.75 pt in print. Single weight, no fills.
- Use at the edges of a layout, running off the page, covering 20 to 40% of the area. Never behind body text.
- One motif per layout. Never a repeating wallpaper on the website.
Icons are in 07 · Components.
Certification marks
| Rule | Value |
|---|---|
| Colours | The certifier's official colours. The one place other brands' colours appear |
| Height | 40 to 48 px on web, 10 to 12 mm in print, all marks the same height |
| Ground | White, Linen or Mist |
| Certificate number | Underneath, Satoshi 14 px (web) or 7.5 pt (print), Slate Green |
| Which marks | Only the certificates that apply to that product category, worded for the part they cover (for example "GOLS-certified latex layer", not "every Huxberry product") |
Certification artwork lives in legacy-2024/assets/certifications/. Use the official files; never redraw or recolour them.