{
  "brand": "Huxberry",
  "version": "2026.2",
  "updated": "2026-09-28",
  "source": "https://github.com/nishfaria/huxberry-brand-guidelines/tree/brand-2026",
  "rule": "Mostly light, anchored by green. Bright, inviting, modern, premium.",
  "color": {
    "forest-ink":  { "hex": "#24312A", "rgb": [36, 49, 42],    "cmyk": [79, 51, 73, 81], "role": "Headings, product names, interface text, logo" },
    "deep-green":  { "hex": "#365644", "rgb": [54, 86, 68],    "cmyk": [82, 42, 73, 47], "role": "Button hover, text links, product tags, dark panels (hero text panel on phones)" },
    "sage":        { "hex": "#537156", "rgb": [83, 113, 86],   "cmyk": [70, 36, 69, 29], "role": "Primary buttons (pills), selected states, eyebrows, focus rings" },
    "slate-green": { "hex": "#48534D", "rgb": [72, 83, 77],    "cmyk": [72, 51, 60, 45], "role": "Body copy, descriptions, captions" },
    "moss":        { "hex": "#5E6F5C", "rgb": [94, 111, 92],   "cmyk": [64, 40, 62, 29], "role": "Secondary labels on light grounds" },
    "fern":        { "hex": "#A7C09B", "rgb": [167, 192, 155], "cmyk": [39, 10, 45, 5],  "role": "Botanical line art, patterns, charts. Never text or buttons" },
    "pale-green":  { "hex": "#C9D7CE", "rgb": [201, 215, 206], "cmyk": [26, 10, 22, 0],  "role": "Fine print (captions, legal lines) on Forest Ink or Deep Green" },
    "pale-sage":   { "hex": "#E6EEE5", "rgb": [230, 238, 229], "cmyk": "to confirm with printer",  "role": "Soft green ground: announcement bar, review summary, showroom panel, hover on white pills" },
    "mist":        { "hex": "#EFF4EF", "rgb": [239, 244, 239], "cmyk": [7, 4, 7, 0],    "role": "Quietest green ground: certification strips" },
    "white":       { "hex": "#FFFFFF", "rgb": [255, 255, 255], "cmyk": [0, 0, 0, 0],    "role": "Main band colour, header, footer, cards on Sand" },
    "sand":        { "hex": "#F3EFE5", "rgb": [243, 239, 229], "cmyk": [6, 5, 12, 0],   "role": "Alternating band colour, product image grounds, buying panels, hero band" },
    "linen":       { "hex": "#FBFAF6", "rgb": [251, 250, 246], "cmyk": [2, 2, 4, 0],    "role": "Print paper tone, email background, social cards" },
    "hairline":    { "hex": "#DCD8CC", "rgb": [220, 216, 204], "cmyk": [17, 14, 22, 0], "role": "Rules, card borders, dividers" },
    "control":     { "hex": "#7F8B82", "rgb": [127, 139, 130], "cmyk": "to confirm with printer", "role": "Borders of inputs and selectors (3:1 on White)" },
    "honey":       { "hex": "#955B18", "rgb": [149, 91, 24],   "cmyk": "to confirm with printer","role": "Star ratings only" },
    "clay":        { "hex": "#877A69", "rgb": [135, 122, 105], "cmyk": [47, 45, 56, 20], "role": "Occasional warm band, large type only" },
    "taupe":       { "hex": "#585048", "rgb": [88, 80, 72],    "cmyk": [63, 59, 65, 42], "role": "Narrow dark strips in print and packaging" }
  },
  "color-retired": {
    "ochre":  { "hex": "#9A7A31", "replaced-by": "honey", "why": "Stars read too dull and failed 4.5:1 as text" },
    "coral":  { "hex": "#C45A4E", "replaced-by": "none", "why": "Legacy logo accent only" },
    "apricot":{ "hex": "#EDB67C", "replaced-by": "deep-green tag", "why": "Cream and apricot tags looked cheap" }
  },
  "font": {
    "family": "Satoshi",
    "foundry": "Indian Type Foundry (Fontshare)",
    "licence": "ITF Free Font License: free for personal and commercial use, web, print, video, packaging",
    "download": "https://www.fontshare.com/fonts/satoshi",
    "css": "https://api.fontshare.com/v2/css?f[]=satoshi@400,500,700&display=swap",
    "weights": { "regular": 400, "medium": 500, "bold": 700 },
    "stack": "'Satoshi', Arial, -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif",
    "fallback": "Arial (email, Office documents, systems without Satoshi)"
  },
  "type-scale-web": {
    "hero":           { "size": "40px to 56px", "weight": 400, "line-height": 1.08, "tracking": "-0.025em", "color": "forest-ink or white" },
    "page-title":     { "size": "40px",         "weight": 400, "line-height": 1.1,  "tracking": "-0.025em", "color": "forest-ink" },
    "section-heading":{ "size": "28px to 40px", "weight": 400, "line-height": 1.15, "tracking": "-0.02em",  "color": "forest-ink" },
    "card-heading":   { "size": "18px to 24px", "weight": 500, "line-height": 1.3,  "tracking": "-0.01em",  "color": "forest-ink" },
    "intro":          { "size": "17px to 18px", "weight": 400, "line-height": 1.6,  "tracking": "0",        "color": "slate-green" },
    "body":           { "size": "16px",         "weight": 400, "line-height": 1.6,  "tracking": "0",        "color": "slate-green" },
    "small":          { "size": "14px",         "weight": 400, "line-height": 1.5,  "tracking": "0",        "color": "slate-green", "note": "Smallest size anywhere" },
    "menu":           { "size": "15px",         "weight": 500, "line-height": 1.3,  "tracking": "0",        "color": "forest-ink" },
    "button":         { "size": "15px to 16px", "weight": 500, "line-height": 1,    "tracking": "0",        "case": "sentence" },
    "eyebrow":        { "size": "14px",         "weight": 700, "line-height": 1.6,  "tracking": "0.08em",   "case": "caps", "color": "sage" },
    "badge":          { "size": "14px",         "weight": 500, "line-height": 1,    "tracking": "0",        "case": "sentence" },
    "price":          { "size": "16px to 22px", "weight": 700, "line-height": 1.2,  "tracking": "0",        "color": "forest-ink" }
  },
  "type-scale-social-1080": {
    "headline": "64px to 96px Regular, -0.025em",
    "body": "32px minimum",
    "eyebrow": "28px Bold caps, 0.08em",
    "max-words-on-image": 20
  },
  "layout-web": {
    "column": "1320px max",
    "gutter": { "desktop": "40px", "phone": "20px" },
    "section-spacing": { "desktop": "80px", "phone": "56px" },
    "bands": "Full width, alternating White and Sand",
    "base-unit": "8px"
  },
  "radius": {
    "panel-card-photo": "16px",
    "input-selector-thumbnail": "12px",
    "button-badge-toggle": "999px (pill)"
  },
  "shadow": {
    "card-raised": "0 1px 2px rgba(36,49,42,.04), 0 8px 24px rgba(36,49,42,.06)",
    "note": "Only on review cards. Everything else is flat."
  },
  "motion": { "duration": "150ms to 250ms", "easing": "ease-out", "never": ["bounce", "parallax", "auto-advancing carousels under 6s"] },
  "logo": {
    "primary": "logo/huxberry-wordmark-forest-ink-r.svg",
    "on-dark": "logo/huxberry-wordmark-white-r.svg",
    "mark": "logo/huxberry-h-forest-ink.svg",
    "rule": "Always use the files. Never type or redraw the wordmark."
  },
  "copy": {
    "spelling": "British English",
    "case": "Sentence case everywhere",
    "prices": "AED 2,300",
    "banned-characters": ["em dash (—)"],
    "warranty": { "huxberry-mattresses": "15 years", "hypnos-mattresses": "10 years" }
  }
}