--- name: hux-brand-guidelines description: Applies Huxberry's final 2026 brand (Satoshi, Sage pill buttons, White and Sand bands, 16px corners, Forest Ink logo) to anything made for Huxberry, including web pages, Shopify theme code, brochures, specification sheets, social posts, videos, emails, slides, documents and AI image prompts. --- # Huxberry Brand 2026 Full guideline, always current: https://brand.huxapps.com (all chapters in one file: https://brand.huxapps.com/llms-full.txt; data: https://brand.huxapps.com/tokens/huxberry-tokens.json). Read the relevant chapter before making anything substantial. This file is the short version. Retired, never use: Fraunces, Inter, Figtree, Montserrat, serif fonts, coral `#E16F62` / `#C45A4E`, logo grey, Ochre `#9A7A31`, apricot tags, 4px or square buttons, ALL CAPS headings, bold headlines. ## The idea Mostly light, anchored by green. Bright, inviting, modern, premium. About 80% White, Sand and Linen; 15% photography and Pale Sage; 5% or less deep colour. Most web pages have no dark band. ## Colour (each has one job) | Name | Hex | Job | | --- | --- | --- | | Forest Ink | #24312A | Headings, product names, interface text, logo | | Sage | #537156 | Primary buttons (pills), selected states, eyebrows, focus rings | | Deep Green | #365644 | Button hover, text links, product tags, dark panels | | Slate Green | #48534D | Body copy | | Moss | #5E6F5C | Secondary labels | | Pale Green | #C9D7CE | Fine type on dark green | | Fern | #A7C09B | Line art only. Never text or buttons | | White | #FFFFFF | Main band, header, footer, cards on Sand | | Sand | #F3EFE5 | Alternating band, product image ground, buying panels | | Linen | #FBFAF6 | Paper, email and social card ground | | Pale Sage | #E6EEE5 | Soft green ground: announcement bar, review summary, showroom panel | | Mist | #EFF4EF | Certification strips | | Hairline | #DCD8CC | Borders, rules | | Control | #7F8B82 | Input and selector borders | | Honey | #955B18 | Star ratings only | | Clay | #877A69 | Occasional warm band, large type only | | Taupe | #585048 | Narrow dark strips in print | Text on any green or dark ground is White. Never grey or black text. ## Type: Satoshi only - Fontshare, free: ``. Fallback Arial. Never redistribute the font files. - Headlines Regular 400, tracking -0.02 to -0.025em: hero 40 to 56px, page title 40px, section 28 to 40px. - Card headings Medium 500 18 to 24px. Body Regular 16px (intro 17 to 18px), line height 1.6, Slate Green. Small 14px minimum. - Menu Medium 15px. Buttons Medium 15 to 16px sentence case. Eyebrow Bold 14px caps 0.08em Sage. Badges Medium 14px sentence case. Price Bold. - Sentence case everywhere; caps only from the eyebrow style. No em dashes. ## Shape and layout - 1320px column, 40px gutters (20px phones), 80px section spacing (56px phones). - Full-width bands alternating White and Sand. Panels Sand on White; cards White with Hairline on Sand. - Corners: 16px panels, cards, photos (print 3mm, social 32px); 12px inputs and tiles; pills for buttons, badges, toggles. - Flat. The only shadow is on review cards: `0 1px 2px rgba(36,49,42,.04), 0 8px 24px rgba(36,49,42,.06)`. - Hero: photo on Sand band; on phones the text sits on a Deep Green panel below the photo. ## Components - Primary button: Sage pill, White Medium text, 48px tall, 0 28px padding; hover Deep Green. On photos: White pill, Forest Ink text. On dark: White outline pill. - Tags: Deep Green pill, White 14px, one per card, top left. No "Save up to" badges. - Inputs: White, 1px Control border, 12px corners, 48px, 2px Sage focus outline. - Stars Honey; show the source and date of reviews; never invent reviews. ## Logo Always the real SVG files: `logo/huxberry-wordmark-forest-ink-r.svg` (primary), `-white-r.svg` on dark, `huxberry-h-*.svg` for avatars and favicons (https://brand.huxapps.com/logo/). Never type, redraw or recolour the wordmark. Clear space = H stem width; minimum 110px / 30mm. ® version for UAE, USA, Saudi Arabia (Class 20). ## Imagery Clean daylight, very slightly warm, never blue or orange; whites and soft greens dominate, not brown or beige. Natural materials, calm lived-in rooms, relaxed people. Products exactly as made. AI images only for rooms, moods and backgrounds, never for construction, certificates, customers or showrooms (chapter 11 has the prompts). ## Voice and facts Plain, specific, warm, never pushy. British spelling. `AED 2,300`. `160 × 200 cm`. No em dashes, no exclamation marks, no "eco-friendly", "toxin-free", "limited time". Name the certificate for every organic or safety claim, only for the part it covers. Warranty: 15 years on Huxberry mattresses, 10 years on Hypnos. ## Formats - Social: 1080×1350 feed; 1080×1920 Stories, Reels and TikTok (keep text inside the platform safe zones in chapter 09). Headlines Satoshi Regular 64 to 96px, body 32px minimum, max 20 words on an image. - Email: 600px, Linen background, Sage pill bulletproof buttons, Satoshi with Arial fallback. - Print: Satoshi, uncoated warm white paper, 3mm bleed, hard proof before every run. Spec sheets and brochures follow chapter 08. - Slides and documents: White or Linen background, Satoshi (Arial fallback), Regular Forest Ink titles, Slate Green body, Forest Ink logo.