# Huxberry brand guidelines

> The identity of Huxberry, a natural and organic sleep and furniture brand in Dubai. Version 2026.2, updated 2026-09-28. Mostly light, anchored by green. Bright, inviting, modern, premium. One typeface (Satoshi), a green and warm-neutral palette, pill buttons, 16 px corners, sentence case, British English, no em dashes. Always use the real logo files. Never invent claims.

Every chapter below is a plain Markdown file. Read the chapter that matches the job, or llms-full.txt for everything in order.

## Key rules

- Typeface: Satoshi only (Fontshare), Arial fallback. Headlines Regular 400, never bold. Body 16 px minimum, nothing under 14 px on the web.
- Buttons: Sage #537156 pills with White sentence-case text, Deep Green #365644 on hover. Badges and toggles are pills too.
- Colour: Forest Ink #24312A headings, Slate Green #48534D body, White and Sand #F3EFE5 alternating full-width bands, Honey #955B18 stars only. Text on green or dark grounds is White.
- Shape: 16 px corners on panels, cards and photos; 12 px on inputs; flat, no shadows except review cards.
- Logo: only the real files at /logo/. Never type or redraw the wordmark.
- Copy: sentence case, British English, AED 2,300, no em dashes, no exclamation marks. Every organic or safety claim names its certificate. Warranty 15 years on Huxberry mattresses, 10 on Hypnos.

## Chapters

- [01 · The brand](https://brand.huxapps.com/guidelines/01-brand.md): The idea: light through the canopy, Personality, Tone of voice, Registered marks, Facts we state the same way everywhere.
- [02 · Logo](https://brand.huxapps.com/guidelines/02-logo.md): What changed in 2026, Versions, Clear space and minimum size, The ® symbol, Placement, Don't.
- [03 · Colour](https://brand.huxapps.com/guidelines/03-colour.md): Green carries the brand, bright neutrals give it light, and every colour has one job. They are not interchangeable.
- [04 · Typography](https://brand.huxapps.com/guidelines/04-typography.md): One family: Satoshi, The five rules, Web scale, Print and social sizes, Numbers, prices and units, Don't.
- [05 · Layout and shape](https://brand.huxapps.com/guidelines/05-layout.md): Principles, Shape, Web grid and spacing, Bands: how a page is built, The hero, Print and social.
- [06 · Photography, illustration and certification marks](https://brand.huxapps.com/guidelines/06-imagery.md): Photography, Botanical line art, Certification marks.
- [07 · Components](https://brand.huxapps.com/guidelines/07-components.md): The building blocks for the website, email and any digital product. Print and social use the same shapes and colours (see 08 · Print and 09 · Social media).
- [08 · Print: brochures, spec sheets, stationery, signage](https://brand.huxapps.com/guidelines/08-print.md): Everything a designer or printer needs to produce Huxberry print: principles, type, colour, formats, paper, finishes and file handover. This chapter is the only place for print typ
- [09 · Social media, video, ads and email](https://brand.huxapps.com/guidelines/09-digital-marketing.md): How the 2026 brand looks and sounds on Instagram, Facebook, TikTok, YouTube, Pinterest, LinkedIn, WhatsApp, in paid ads and in email. Written for the marketing team, agencies and a
- [10 · Website: huxberry.com](https://brand.huxapps.com/guidelines/10-website.md): How the 2026 rules apply to huxberry.com. The theme files that do this live in shopify/.
- [11 · AI imagery and prompts](https://brand.huxapps.com/guidelines/11-ai-imagery.md): AI images and video help us show real Huxberry products in bright, calm rooms quickly. They never replace the truth about a product. This chapter is written for marketers and for i
- [12 · Using this guideline with AI agents](https://brand.huxapps.com/guidelines/12-ai-agents.md): This guideline is published for people and for software. Every chapter on brand.huxapps.com has a plain-text twin that an AI tool can read, so ChatGPT, Claude, Gemini, Codex, Curso

## Data files

- [Design tokens, JSON](https://brand.huxapps.com/tokens/huxberry-tokens.json): every colour (hex, RGB, CMYK, role), the type scale, layout, radius, logo files and copy rules. The source of truth for values
- [Design tokens, CSS](https://brand.huxapps.com/tokens/huxberry-tokens.css): the same values as CSS custom properties
- [Claude skill](https://brand.huxapps.com/SKILL.md): a compact skill file for Claude and Codex
- [Logo files](https://brand.huxapps.com/logo/): SVG and PNG, with the rules. Use the files as they are
- [Everything in one file](https://brand.huxapps.com/llms-full.txt): all chapters concatenated in order
- [PDF](https://brand.huxapps.com/huxberry-brand-guidelines-2026.pdf): the same guideline as an A4 document

## Optional

- [Website](https://brand.huxapps.com/): the guideline for people, with colour, type, logo and example pages
- [Source repository](https://github.com/nishfaria/huxberry-brand-guidelines/tree/brand-2026): the files these pages are built from